What is behavioural advertising?

This video explains the ins and outs of behavioural advertising. In the video, Nick Stinger, the IAB's director of regulatory affairs, talks to Stuart Colman, managing director of European operations at Audience Science about the key features of this increasingly important area of digital advertising.

How to use and embed video

To embed a video into your website or blog follow these short steps

  1. Click the Get Code button located under the video player.
  2. Select Embed from the drop down. Click the Embed button.
  3. Select the code and copy or click Copy Code.
  4. Take the copied code and paste into your website or blog.
  5. Any problems please do get in touch by emailing editorial@iabuk.net.