About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing the UK’s leading brands, media owners and agencies.

Mobile Marketing


Consumers are spending 48% of their online time on mobile. Mobile adspend is up 50.8% to £3.866 billion in 2016, accounting for 38% of all digital advertising.

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If your company is an IAB member you can access all areas of the website and book places at events and training courses at IAB member rates.

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Please join us for a members networking event for ad operations specialists to share knowledge and meet your contemporaries from across the industry.
The seminar will convey the differences between content & native, and focus on what success really looks like and how to achieve it.
The explosion of smartphones has opened up an entirely new, and exciting, set of data points. Understanding how, and when, to use these data points is key to successfully cracking mobile.
Hear from the movers and shakers in the social media industry, showing delegates how to use social media to wow your audiences and connect with consumers.