About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing the UK’s leading brands, media owners and agencies.

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Mobile Marketing


Consumers are spending 48% of their online time on mobile. Mobile adspend is up 50.8% to £3.866 billion in 2016, accounting for 38% of all digital advertising.

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If your company is an IAB member you can access all areas of the website and book places at events and training courses at IAB member rates.

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The way we bank nowadays has transformed massively over the last few years. Digital has made everything quicker and easier. How are they keeping up with each other?
Digital - when working on it’s own it is a pretty persuasive marketing tool, but when you partner it with other channels, the results can be really powerful.
An intensive, one-day training course focused on clarifying, planning and improving the return-on-investment from digital marketing and media. Effective measurement is one of the most crucial but complicated disciplines for the modern marketer.
Our workshops are for up to 32 attendees and are a hands-on learning experience for anyone that wants to delve deeper into digital.