About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing the UK’s leading brands, media owners and agencies.

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Mobile Marketing


Consumers are spending 43% of their online time on mobile. Mobile adspend is up 60.3% to £2.627 billion in 2015, accounting for 30.5% of all digital advertising.

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If your company is an IAB member you can access all areas of the website and book places at events and training courses at IAB member rates.

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Millions of people a day flock to the internet to search, investigate and purchase their clothing. Whether it’s to drive customers into store or buy there and then, the digital environment is one of the most effective when it comes to grabbing the...
We should no longer be talking about ‘digital marketing’ but marketing in a digital world – Keith Weed, Unilever, 2015
As we all know mobile is still growing rapidly in the online advertising space. It is now, more than ever, a subject that we all need to get our heads around.
Join us at the IAB for a catch up and a drink or two!

EU Self Regulatory Initiative

Find out more about the EU self regulatory initiative

Creative Showcase

Creativity never stands still.

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Congratulations to all the 2016 winners!