Digital foundation certificate

Thursday, 6 September, 2012
9.30am - 5.30pm
The IAB Offices, 14 Macklin Street, London, WC2B 5NF
IAB Member: £950 +VAT
IAB Non-member: £1,200 +VAT
Advertiser: £950 +VAT
This course has already taken place
IAB digital foundation certificate training course

Price: £0.00
Accepting bookings: 

No one knows digital like the IAB. This course features the most recent and relevant research, case studies and guidelines to ensure all attendees leave with a much greater understanding of the key digital channels, tons of digital insights and almost as much passion for digital as us!

Run across three intensive days, the digital foundation certificate gives you the best overview of digital marketing the industry has to offer. Perfect for those who are either new to the industry, new to digital, or simply looking to build confidence when talking about the digital channels.

What it will cover:

  • The digital market place and consumer
  • The basics of search marketing
  • Considerations for digital display advertising
  • The fundamentals of social media
  • Understanding mobile marketing
  • CRM and data management
  • Measuring and optimising digital campaigns.

Please note we regularly update our courses with new and exciting content, so this list is more of a guide to topics rather than an agenda for the day.

What others have said:

“The course was superb with great content covered. The tutors and speakers came from impressive digital marketing backgrounds and were extremely eloquent in conveying their vast knowledge. As a relatively novice online marketer this course has inspired me to further my career in the digital space.” Divya Kukar, Estée Lauder Companies