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White paper
04/01/2017
View the IAB Mobile Steering Group’s thoughts on the most exciting developments in mobile video...
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Case study
04/01/2017
Attribution is now a strategic imperative for most brands …yet most have very limited knowledge of key requirements This resource is intended to educate and arm advertisers to make better purchase decisions.
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Case study
04/01/2017
Mindshare are busting the myth that mobile doesn't drive conversions by demonstrating a measurement model focusing on the importance of footfall attribution and optimisation.
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Video
21/12/2016
Emelie Löfdahl, Business Area Manager and Joy Dean, Partnerships Director UK and Western Europe at Widespace on stage at the IAB's Video Conference 2016. 
Video
20/12/2016
See the New Era of TV Panel chaired by Jana Eisenstein, EMEA MD at Videology with panellists: Graeme Hutcheson, Head of Sky AdSmart at Sky Media, Lindsey Clay, CEO at Thinkbox and Dino Myers-Lamptey, Head of Strategy at the7stars.
Case study
15/12/2016
Don’t just think of attribution in terms of online only – the focus may well be on digital now but increasingly offline channels such as TV are being captured on an individual level. Before long we will be able to attribute the importance of a particular display placement vs.
Case study
15/12/2016
MediaCom discuss an agency’s role as helping guide the process of attribution to limit potential issues.
Video
14/12/2016
Ian Crocombe, Head of Creative Shop at Facebook on stage at the IAB UK's Video Conference 2016. 
Case study
13/12/2016
Flashtalking offer insight into a "crawl, walk, run" framework for attribution as well as discussing some specific attribution models
Video
12/12/2016
Patrick Kelly, Managed Video Lead at Yahoo on stage at the IAB's Video Conference 2016.

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