AdRoll EMEA share performance uplifts on Valentines Day in 5 industry sectors
Data no longer plays an ancillary role in how businesses practice marketing. The GDMA and Winterberry’s Global Review of Data-Driven Marketing and Advertising attests to how companies around the globe now leverage data to engage consumers more than ever before.
The chances are, if you haven’t yet heard about intent marketing, or what it can do for your brand or agency, you will soon.
To provide advertisers and agencies with insight into the UK programmatic video market and its dynamics in Q4 2016, Videology analysed its video advertising data from October to December 2016, exploring how different campaign parameters change in line with campaign objectives.
By analysing the data generated through Videology's position within the ecosystem, they are able to aggregate and share performance insights. These include performance by device type, ad length, viewability and common targeting strategies.
See the wrap video from a great two days at IAB Engage 2016.
The state of the blocked web
Standards & Guidelines
Have you ever had questions about mobile creativity? If so, these handy FAQ's are for you!
Using UKOM approved comScore data, the Digital Market Overview provides insights into what the UK population is doing online.
View the IAB Mobile Steering Group’s thoughts on the most exciting developments in mobile video...