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E.g., 24/07/2017
E.g., 24/07/2017

The Programmatic Handbook

Welcome to the latest Programmatic Handbook by the IAB. In the last few years programmatic trading has enjoyed a meteoric rise in the digital ad serving space and this handbook serves to define what it represents and what the future may hold for it.

We’ve brought together some of the smartest digital minds to contribute to this handbook, representative of the work that goes on at the IAB to make sense of the phenomenon that is programmatic. Our on-going efforts through the Display Trading Council aim to extract the signals from the noise and keep up with the pace of innovation.

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The Programmatic Handbook.pdf732.85 KB