Handbooks

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E.g., 21/07/2017
E.g., 21/07/2017

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Handbook
16/05/2017
Ten questions about mobile attribution answered in plain English by leading companies in the mobile space. 
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Handbook
16/11/2016
ISBA and the IAB have partnered to produce a Handbook to help advertisers and their agencies work together to exploit mobile advertising’s incredible opportunities, driven by improvements in technologies and measurement.
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Handbook
18/10/2016
See the latest (October 2016) edition of our Programmatic Handbook.
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Handbook
17/11/2015
Welcome to The Big Cross-Screen Handbook by the IAB, sponsored by Conversant.
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Handbook
13/07/2015
Welcome to the latest Search Handbook by the IAB, sponsored by Tug.
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Handbook
04/06/2015
Lead generation is probably one of the oldest marketing techniques in existence and one that is enhanced by digital advertising and marketing automation methodologies.
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Handbook
20/10/2014
Welcome to the latest Programmatic Handbook by the IAB. In the last few years programmatic trading has enjoyed a meteoric rise in the digital ad serving space and this handbook serves to define what it represents and what the future may hold for it.
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Handbook
20/10/2014
Mobile as a marketing channel can’t be ignored, and the IAB is committed to making mobile easier for brands and agencies to tap into this market.
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Handbook
08/05/2014
This handbook, the work of the IAB’s Affiliate Marketing Council, exposes the industry’s diversity and even if you thought you knew affiliate marketing, you’ll probably be surprised by some of the marketing opportunities mapped out in these pages.
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Handbook
25/04/2014
Search has become an intrinsic part of our everyday lives, often being used as a gateway to the internet.
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