RealView - a focus on 18–30 year old smartphone owners


A focus on young people, aged 18-30 years old,  who own a smartphone.

The IAB wanted to understand how young people (18 - 30 year olds) use connected devices, as well as the similarities and differences with other age groups.

A key aspect of the IAB's RealView study was a quantitative survey of 1,376 smartphone owners. This report looks specifically at the data from our 18 - 30 year old sample audience and the role that devices play in our daily lives, both in and out of the home.

See also:

Research subject: 

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YoungPeople_report.pdf1002.14 KB