The E-commerce Report is an annual investigation into the global uptake and impact of e-commerce by GlobalWebIndex. The report is structured into 2 sections: 1) E-Commerce segmentation and 2) category impact.
The report provides crucial data for developing a category specific online strategy and quantifies how important different elements are in the online and social mix, including official content, mobile / social specific sites, outreach etc.
We can also differentiate which product categories are more impulsive and which have a longer research / purchase cycle. This again has major impacts on how we build online strategy.
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|GlobalWebIndex E-Commerce Report 2012 - Press release.pdf||1006.68 KB|