Media Owner Sales Techniques (MOST)

This research conducted by MTM on behalf of the IAB is the first ever comprehensive study of the value of the programmatic market in the UK.

The study defines programmatic as the use of automation in the buying and selling of inventory.

  • Programmatic trading is the use of automated systems and processes to buy and sell inventory
  • This includes, but is not limited to, trading that uses real-time bidding auctions
Research subject: 

Member only downloads

MOST_Final_website.pptx2.38 MB