Full Year 2016 Digital Adspend Results

The IAB’s latest digital advertising spend figures which include online, mobile and tablet, showing details of full year 2016.
  • Digital Adspend grew to £10.3 billion in 2016, up 17.3% on a like for like basis
  • Mobile now accounts for over half of all display advertising
  • Video was the fastest growing format at 56% on a like-for-like basis since 2015
  • Social media display grew 38% to £1.7 billion

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2016 IABPwCDigitalAdspend_MOST_OPM_WEBSITE.pdf31.78 MB