Research from the IAB looking at how online search, in all its forms, fits into the consumer's purchase journey and its value to customers.
As consumers increasingly turn to mobile and video, publishers are faced with the biggest challenges yet around creating, distributing and monetising content. Key takeaways include:
The IAB Europe AdEx Benchmark report is the definitive guide to the state of the European online advertising market
The FreeWheel Video Monetisation Report is released quarterly and highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content.
Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive in to the UK's digital audio audience.
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so
The Real_Living study – carried out by award winning research agency, Sparkler – investigates the degree to which the rise of internet-connected devices has impacted the traditional TV watching living room dynamic, and how people really divide a finite amount of attention between different screens...
A study of behaviour and attitudes towards social media among 181 agencies and brands, with tips from social media experts on what makes for a successful social media campaign
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so.
Only 18% of video advertisers use both in-stream and rich media in campaigns, according to Sizmek’s 2015 Video Index