It's been a year of huge change and disruption for the global news landscape. Tomorrow’s News 2017 unveils some of the key news consumption shifts in the last 12 months, looks at what’s influencing news attitudes and behaviours, and what the future holds.
The IAB Europe AdEx Benchmark report is the definitive guide to the state of the European online advertising market and is now in its eleventh year.
Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive into the UK's digital audio audience.
Snapshot of online behaviour, focusing on device usage and online video
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK
Research from the IAB looking at how online search, in all its forms, fits into the consumer's purchase journey and its value to customers.
As consumers increasingly turn to mobile and video, publishers are faced with the biggest challenges yet around creating, distributing and monetising content. Key takeaways include:
The IAB Europe AdEx Benchmark report is the definitive guide to the state of the European online advertising market
The FreeWheel Video Monetisation Report is released quarterly and highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content.
Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive in to the UK's digital audio audience.