The IAB / PwC Mobile Adspend results for 2011.
This, the 4th annual IAB/PWC Mobile Adspend Report, shows the mobile advertising is worth £203.2m in the UK. This is a like for like increase of 157% year on year. Display advertising on mobiles more than doubled year on year, increasing by 186% to £68.9 million (£28.1million in 2010) and a market share of 34% (34% in 2010). In 2008 display advertising on mobiles was worth £14.2 million, so the format has risen fivefold in three years.
With smartphone ownership standing at 53% of the UK population, the proliferation of touchscreen technology, 3G, and soaring tablet sales have sparked a surge in interest from brands, especially in the Retail and Consumer Goods (FMCG) sectors. To find out more please download the full report.
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