Audience

Research

Video On The Move - UK Mobile Video Habits

02/09/2015
The IAB (US) Mobile Marketing Centre of Excellence, in conjunction with 23 other IABs around the world, wanted to investigate how video is consumed on smartphones. This deck focuses on the UK specific results.

Member only downloads

FileSize
Video On The Move FINAL_websitev2.pdf1.14 MB
Ad blocking software - consumer usage and attitudes
Research

Ad blocking software - consumer usage and attitudes

01/07/2015
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, and why people want to block ads.

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FileSize
Adblocking survey 2015 FINAL.pdf664.79 KB
Research

Consumer Insights: I ♥ online video

06/01/2015
The IAB wanted to obtain an up-to-date snapshot of online video consumption habits and consumer attitudes to online video adverts.

Member only downloads

FileSize
VideoOmnibus.pptx9.95 MB
Trading Places
Research

Trading Places: Cars, Jobs and Homes

01/10/2014

Trading Places, the IAB's consumer research into the classifieds and listiings e

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FileSize
Classifieds_ResultsDeck-website.pdf502.08 KB
Research

MEMBER RESEARCH: Mobile Prodigies

11/04/2017

Research by Verve to discover the truth behind how mobile consumers of today interact with their mobiles, understanding behaviours, demands and expectations.

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FileSize
VERVE_Mobile-Prodigies_FINAL.pdf561.08 KB
Research

MEMBER RESEARCH: UKOM Insights - Who is the 'mobile only' audience?

22/02/2017

Using UKOM approved comScore data, this report provides insights into who the 'mobile only' audience are 

Member only downloads

FileSize
UKOM_Insights_Mobile_Only_Audience.pdf581.51 KB
Research

MEMBER RESEARCH: The Science of Social Video, Turning Views Into Value

15/11/2016

Brightcove commissioned research firm Vanson Bourne to examine consumers’ changing social video engagement habits and preferences and ascertain how brand social video in particular is driving, or has the potential to drive, behaviours across the buying cycle.

Member only downloads

FileSize
Final Social Video Research Report.pdf1.84 MB
Research

MEMBER RESEARCH: UKOM Digital Market Overview Sept 16

04/11/2016
Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.

Member only downloads

FileSize
UKOM_Digital_Marketing_Overview_September_2016_final.pdf1.91 MB
Research

MEMBER RESEARCH: UKOM insights on the 55+ audience

25/10/2016
Using UKOM approved comScore data, this report aims to provide insights into what the 55+ UK population is doing online.

Member only downloads

FileSize
UKOM_Insights_55+s.pdf1.15 MB
Research

Consumer Insights: Smartphones and Smart Homes

12/10/2016
The IAB wanted to obtain a snapshot of smartphone owners’ phone usage behaviour and their reliance on them, as well as attitudes towards having a smart home.

Member only downloads

FileSize
Consumer Insights_Smartphones & Smart Homes_website_pdf.pdf1.6 MB

Pages

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