Audience

Research

Time Spent Online (January - June 2015)

08/09/2015
The Internet Advertising Bureau UK (IAB) and UK Online Measurement Company (UKOM) have published a definitive figure on how long people actively spend online each day, to bring clarity to the market by removing any confusion around the conflicting sources claiming to measure time online.

Available downloads

FileSize
466.83 KB
803.72 KB
Research

Video On The Move - UK Mobile Video Habits

02/09/2015
The IAB (US) Mobile Marketing Centre of Excellence, in conjunction with 23 other IABs around the world, wanted to investigate how video is consumed on smartphones. This deck focuses on the UK specific results.

Member only downloads

FileSize
Video On The Move FINAL_websitev2.pdf1.14 MB
Ad blocking software - consumer usage and attitudes
Research

Ad blocking software - consumer usage and attitudes

01/07/2015
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, and why people want to block ads.

Member only downloads

FileSize
Adblocking survey 2015 FINAL.pdf664.79 KB
Research

Consumer Insights: I ♥ online video

06/01/2015
The IAB wanted to obtain an up-to-date snapshot of online video consumption habits and consumer attitudes to online video adverts.

Member only downloads

FileSize
VideoOmnibus.pptx9.95 MB
Trading Places
Research

Trading Places: Cars, Jobs and Homes

01/10/2014

Trading Places, the IAB's consumer research into the classifieds and listiings e

Member only downloads

FileSize
Classifieds_ResultsDeck-website.pdf502.08 KB
Research

What drives consumers along the automotive purchase journey?

14/07/2017

With over 84% of consumers using their mobile to research car, mobile continues t

Available downloads

FileSize
1.69 MB
Research

MEMBER RESEARCH: AdRoll's Top Advertising Insights For Fathers Day

15/06/2017

Online sales for Father’s Day have been exploding and, with Dad's special day just around the corner,  AdRoll analysed 35,000 advertisers during the two weeks leading up to Father’s Day to see how different industries performed throughout the world. 

Member only downloads

FileSize
AdRoll Fathers Day Trends.pdf506.49 KB
Research

Always On: A Global Perspective Of Mobile Consumer Experience

14/06/2017

Today’s consumers around the globe are living in an “always-on” world due to the ubiquity of mobile devices and mobile internet access. IAB (US) and its Mobile Marketing Centre of Excellence, in conjunction with 17 IABs from around the globe, aimed to uncover the latest trends of mobile behaviours and perceptions, particularly among global smartphone owners and mobile internet users. This study examines how consumers access and use the mobile internet and how they perceive and react to mobile advertising.

Member only downloads

FileSize
2017 IAB Global Mobile Experience Study_FINAL.pdf7.42 MB
Research

MEMBER RESEARCH: UKOM Insights - Online Newspapers

06/06/2017

Using UKOM approved comScore data, this report aims to provide insights into what happened in the last two major UK votes

Member only downloads

FileSize
UKOM_Insights_Online_newspapers_05_2017 (1).pdf427.9 KB
Research

MEMBER RESEARCH: UKOM Digital Market Overview March 2017

10/05/2017

Using UKOM approved comScore data, the Digital Market Overview provides insights into what the UK population is doing online.

Member only downloads

FileSize
UKOM_Digital_Market_Overview_Mar_2017.pdf1.74 MB

Pages

Subscribe to RSS - Audience