The Internet Advertising Bureau UK (IAB) and UK Online Measurement Company (UKOM) have published a definitive figure on how long people actively spend online each day, to bring clarity to the market by removing any confusion around the conflicting sources claiming to measure time online.
The IAB (US) Mobile Marketing Centre of Excellence, in conjunction with 23 other IABs around the world, wanted to investigate how video is consumed on smartphones. This deck focuses on the UK specific results.
Online sales for Father’s Day have been exploding and, with Dad's special day just around the corner, AdRoll analysed 35,000 advertisers during the two weeks leading up to Father’s Day to see how different industries performed throughout the world.
Today’s consumers around the globe are living in an “always-on” world due to the ubiquity of mobile devices and mobile internet access. IAB (US) and its Mobile Marketing Centre of Excellence, in conjunction with 17 IABs from around the globe, aimed to uncover the latest trends of mobile behaviours and perceptions, particularly among global smartphone owners and mobile internet users. This study examines how consumers access and use the mobile internet and how they perceive and react to mobile advertising.