Privacy Policy

Effective Date: 30/10/2015

The below sets out how the IAB collects and uses your information to process your requests (eg attending an IAB event) as well as to make the site useful and relevant to you. If you are looking for information on privacy regulatory issues, find out more here. If you want to know more about the EU self-regulatory initiative for behavioural advertising, check out our FAQs here.

Our Privacy Policy

The Internet Advertising Bureau (IAB) is committed to upholding your privacy as a valued user of this website. This privacy policy describes how the IAB collects and uses the personal information you provide on our website: We are also committed to offering you transparency and control over the personal information we hold about you as well as other data we may collect and use when you visit this website.

Your Personal Information

When you visit this website we log your Internet Protocol (IP) address and use cookies to recognise your device when you return to our site. We also collect your personal information (name, email address, credit card information, etc) in order to register you for our events and seminars. We use this information to administer your account, send you newsletters, and respond to your questions and concerns. We’ll send you relevant emails to maintain the relationship between the IAB and you / your company or organisation. All our communications emails have a clear opt-out procedure included in these emails if you choose not to receive them.

The personal information we collect, process or use is treated securely and in accordance with this policy and data protection law. Whenever you give us this personal data, you are giving us permission to its collection and use in accordance with this policy. We will keep your personal information secure, accurate and up-to-date. The security of your personal information is important to us. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL).

We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.

If you become aware of any errors or if you would like to see what personal information we have collected from you, you may correct, update, amend, delete/remove, deactivate it by emailing our Customer Support at or by contacting us by postal mail at the contact information listed below. We will respond to your request to access within 30 days.

We will retain your personal information for as long as your account is active or as needed to provide you services. We will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

The IAB will share your personal information with third parties only in the ways that are described in this privacy policy. We do not sell your personal information to third parties.

From time to time we may wish to contact you with further information and events of other companies we think may interest you. Please email us on if you do not wish this to happen. Each communication email will have a clear opt-out procedure as well.

We may provide your personal information to companies that provide services to help us with our business activities such as shipping your order or offering customer service. These companies are authorised to use your personal information only as necessary to provide these services to us.

We may also disclose your personal information as required by law, such as to comply with a subpoena, or similar legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request, and to any other third party with your prior consent to do so.


What is a cookie?

A cookie is a text-only string of data that is entered into the cookie file or “memory” of the web browser on your computer. It will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value, usually a randomly generated unique number.

If you would like to know more about cookies please visit

How do we use cookies on this website?

Using cookies is useful for us in optimising the website and making sure we are offering you the best content. We use cookies in order to give us information on the number of visitors to different parts of our website and thus to monitor which areas are most useful. We do not use them to identify you.

Our third party partners employ clear gifs (a.k.a. Web Beacons/Web Bugs), images, and scripts that help them better manage content on our site. We do not tie the information gathered to our Customers’ or Users’ personal information.

We use the following cookies on this website:


OpenX (OAID):
This cookie is used to serve advertisements on the website. Currently we only use this cookie to serve our own IAB advertising. If you do not want the advertising on the website served to you to use this cookie, click here to replace it with an opt-out cookie. If you decide to opt-out, advertisements may still be delivered to your web browser but those advertisements may not be as relevant to you because the advertisement request will only use information that is automatically transmitted through an Internet communication (e.g., web browser type, Internet Service Provider, information about the general content of the website or web page displayed on your web browser) and not information collected using an OpenX Cookie. Please note that if you delete the opt-out cookie, then you may receive the OpenX Cookie again. This cookie will automatically expire after one year.

You can find out more about the OpenX cookie at


has_js – This cookie is used to let the web page know in advance if you have javascript turned on or not. It allows the website to serve up content in a more efficient manner by preventing the need for you to download unnecessary content which can be generated or retrieved later by javascript. This cookie also improves web page load times and responsiveness. It expires at the end of the browser session.
UID SESS0dbbb9bd6df166e21af6f1fa125633d5 – this cookie is used to allow logging in to the website as a registered user. It expires at the end of the browser session.

This cookie allows card transactions to be taken via SagePay. For further information visit


Google Analytics (_utma / _utmb / _utmc / _utmz):
__utma - this cookie ascertains the number of times a visitor has been to web site.
__utmb / __utmc – these cookies work together to calculate how long your visit takes, one to take a ‘timestamp’ of when you enter the site and one for when you leave. The cookies expire when you leave the website (or at the end of the browsing session).
__utmz – this cookie ascertains where you visited the site from, which search engine you used, what link you clicked on, what keyword you used, and where in the world you are accessing from. This cookie is how Google Analytics knows to whom and to what source / medium / keyword to assign the credit for a Goal Conversion or an Ecommerce Transaction. It expires within six months.

You can find out more about these cookies at


Google Maps (PREF / NID):
These cookies are used by Google to ascertain how many users are using their mapping service. They expire after a period between six months and two years. You can find out more about these cookies at

AddThis (psc / uvc / dt / uid / xtc):
When you click on the ‘AddThis’ button it allows you to spread content across the web making it easier for you to bookmark and share with other people. These cookies enable this process.

These cookies expire between at the end of your browsing session and one year. You can find out more about these cookies at

The Google+1 button is a way for you to share information publicly, as part of your Google Profile. Clicking it will be recorded by Google, along with the information about the page you are viewing. This helps you and others receive customised content from Google and its partners.

To find out more about Google +1 see

SlideShare is the world's largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.

To find out more about Google +1 see

How can you manage the use of cookies on this website?

All browser technologies enable you to manage the cookies in the cookie folder of your browser. This means that you can either delete cookies from your cookie folder once you have finished your visit at our site or you can set your preferences with regard to the use of cookies before you begin surfing our website. Please note that deleting or rejecting cookies may affect your user experience of our website for example you may be asked to re-enter some information e.g. your name and password to use some pages.

You can find out further information at:


This site contains links to other websites. We are not responsible for the content or privacy policies of any of these sites. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any web site you visit.

Blog / Forum

Our website offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Changes to this policy

The IAB privacy policy may change at any time. We will endeavour to notify you by email or by means of a notice on this site prior to the change becoming effective, in case of material changes. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact Us

If you have any questions about our Privacy Policy, please contact us on the information below.
The Internet Advertising Bureau, 67-68 Long Acre, London, WC2E 9JD