Policy issues - Marketing to children

Marketing to children

We are proactive in working with others in the industry to promote responsible practices in advertising to children, and in our children’s media literacy work.

The IAB has produced some FAQs on the new CAP Code rules that prohibit ads for ‘unhealthy’ food and drink being targeted at under-16s in online media.
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Following a full public consultation, the Committee of Advertising Practice (CAP) has today announced tough new rules banning the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media. The rules will apply across all non-broadcast media including in print, cinema...
The IAB's Public Policy Manager, Christie Dennehy-Neil, comments on the back of the CAP ruling that will ban the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media.
The IAB has responded to the CAP consultation on introducing new rules to restrict non-broadcast advertising of food and drink high in fat, salt or sugar to children.
This fact sheet provides an overview of existing legislation and self-regulatory initiatives in relation to children and digital marketing. It also examines government interest and potential changes to policy in this area.
The IAB's Public Policy Manager, Christie Dennehy-Neil explains why the IAB are continuing to support Media Smart, and looks at the launch of their new 'advertising in social media' resources for secondary schools.
Alex Scott, the IAB’s Public Policy Manager, explains the importance of Safer Internet Day and introduces the IAB’s new video educating parents and children about digital advertising.
The Consumer Protection from Unfair Trading Regulations 2008 is a set of UK regulations to protect consumers from unfair, misleading or aggressive marketing practices. It implements an EU wide law - the Unfair Commercial Practices Directive – to harmonise consumer protection law across Europe.