Policy issues - Advertising self-regulation

Advertising self-regulation

The IAB represents the digital advertising industry on the UK Committee of Advertising Practice (CAP), which writes and maintains the self-regulatory rules for advertising (the CAP Code). The Code is administered and enforced by the independent Advertising Standards Authority.

The latest study conducted by the European Interactive Digital Advertising Alliance (EDAA) into consumers’ views on Online Behavioural Advertising (OBA) reveals that the pan-European initiative to give users greater transparency and control over their privacy preferences continues to improve user...
See our policy guide to advertising self-regulation in the UK.
The IAB has submitted a response to CAP's e-cigarette advertising consultation.
The IAB has responded to the CAP consultation on introducing new rules to restrict non-broadcast advertising of food and drink high in fat, salt or sugar to children.
Changes to the rules for advertising e-cigarettes online come into effect in the UK today (Friday 20 May).