The latest study conducted by the European Interactive Digital Advertising Alliance (EDAA) into consumers’ views on Online Behavioural Advertising (OBA) reveals that the pan-European initiative to give users greater transparency and control over their privacy preferences continues to improve user...
The IAB's Public Policy Manager, Christie Dennehy-Neil, comments on the back of the CAP ruling that will ban the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media.
Following a full public consultation, the Committee of Advertising Practice (CAP) has today announced tough new rules banning the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media. The rules will apply across all non-broadcast media including in print, cinema...
See our policy guide to advertising self-regulation in the UK.
The IAB has submitted a response to CAP's e-cigarette advertising consultation.
The IAB has responded to the CAP consultation on introducing new rules to restrict non-broadcast advertising of food and drink high in fat, salt or sugar to children.
Changes to the rules for advertising e-cigarettes online come into effect in the UK today (Friday 20 May).