Policy issues - Advertising self-regulation

Advertising self-regulation

The IAB represents the digital advertising industry on the UK Committee of Advertising Practice (CAP), which writes and maintains the self-regulatory rules for advertising (the CAP Code). The Code is administered and enforced by the independent Advertising Standards Authority.

The IAB has produced some FAQs on the new CAP Code rules that prohibit ads for ‘unhealthy’ food and drink being targeted at under-16s in online media.
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The IAB's Public Policy Manager, Christie Dennehy-Neil, comments on the back of the CAP ruling that will ban the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media.
Following a full public consultation, the Committee of Advertising Practice (CAP) has today announced tough new rules banning the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media. The rules will apply across all non-broadcast media including in print, cinema...
See our policy guide to advertising self-regulation in the UK.
The IAB has submitted a response to CAP's e-cigarette advertising consultation.
The IAB has responded to the CAP consultation on introducing new rules to restrict non-broadcast advertising of food and drink high in fat, salt or sugar to children.
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