Policy issues - Advertising self-regulation

Advertising self-regulation

The IAB represents the digital advertising industry on the UK Committee of Advertising Practice (CAP), which writes and maintains the self-regulatory rules for advertising (the CAP Code). The Code is administered and enforced by the independent Advertising Standards Authority.

EDAA
13/01/2017
The latest study conducted by the European Interactive Digital Advertising Alliance (EDAA) into consumers’ views on Online Behavioural Advertising (OBA) reveals that the pan-European initiative to give users greater transparency and control over their privacy preferences continues to improve user...
11/11/2016
See our policy guide to advertising self-regulation in the UK.
03/11/2016
The IAB has submitted a response to CAP's e-cigarette advertising consultation.
25/07/2016
The IAB has responded to the CAP consultation on introducing new rules to restrict non-broadcast advertising of food and drink high in fat, salt or sugar to children.
20/05/2016
Changes to the rules for advertising e-cigarettes online come into effect in the UK today (Friday 20 May).