The latest study conducted by the European Interactive Digital Advertising Alliance (EDAA) into consumers’ views on Online Behavioural Advertising (OBA) reveals that the pan-European initiative to give users greater transparency and control over their privacy preferences continues to improve user...
See our policy guide to advertising self-regulation in the UK.
The IAB has submitted a response to CAP's e-cigarette advertising consultation.
The IAB has responded to the CAP consultation on introducing new rules to restrict non-broadcast advertising of food and drink high in fat, salt or sugar to children.
Changes to the rules for advertising e-cigarettes online come into effect in the UK today (Friday 20 May).