Christie Dennehy-Neil, Public Policy Manager at IAB UK explains what brands and marketers should be doing to keep their digital advertising safe.
With 2017 around the corner, here’s a recap of the main issues the IAB team has been involved in regarding digital advertising policy and regulation this year.
The IAB's Public Policy Manager, Christie Dennehy-Neil, comments on the back of the CAP ruling that will ban the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media.
Nick Welch, Business Development Director UK at ADmantX uses the example of the Olympics to showcase how brands can be the number one in terms of brand safety.
As Social Media Week kicks off the IAB’s Public Policy Manager, Christie Dennehy-Neil writes about how to make sure your influencer marketing doesn’t fall foul of the rules.
Bethan Crockett, Digital Risk Director at GroupM UK writes about important role of agencies when it comes to protecting brand safety and helping tackle intellectual property infringement.
Yves Schwarzbart, Head of Policy and Regulatory Affairs at IAB UK, calls on the UK digital ad industry to carry on and focus on its strengths, despite Brexit uncertainties.
Helen Southgate, MD at affilinet UK, talks about the use of targeting versus data privacy and how this could have negative consequences for the consumer.
The IAB's Public Policy Manager, Christie Dennehy-Neil, writes on the back of the launch of the Intellectual Property Office's video to promote the Infringing Website List (IWL).
Our Public Policy Manager, Christie Dennehy-Neil, expresses her thoughts after the launch of the Phase 2 Content and Native Guidelines.