With the pace of change in the digital advertising industry at an all time high, it is imperative that media owners, agencies and brands keep their knowledge up to date and invest in their teams expertise.
The automotive sector is the 3rd highest spender in digital, according to the IAB / PwC UK Digital Adspend Study – H1 2016.
Creativity and Programmatic were once two departments that worked very separately from each other.
By going back to basics delegates will leave this seminar with a clearer understanding of the programmatic landscape.
If you want attribution to be explained to you in a clear and simple way, this event will be for you.
At our Marketing to Audiences seminar, our speakers will showcase their latest research and case studies, giving real insights into their successful strategies.
More and more people are overlooking travel agents and flocking straight to the internet to book their holidays.
Speakers will showcase the latest developments in O2O, demonstrating the opportunities and challenges as customers move between the online and physical shopping environment.
Join us for 'Sound Investment' where the IAB Audio Council will bring you the latest developments and offerings in online audio.
Digital marketing has always been a key communications tool for the entertainment industry and with so many platforms on offer, it can be used to create an effective and successful campaign.