Digital marketing has always been a key communications tool for the entertainment industry and with so many platforms on offer, it can be used to create an effective and successful campaign.
Come along to our Advanced Attribution seminar where we will be showcasing the latest developments in attribution modelling.
The seminar will convey the differences between content & native, and focus on what success really looks like and how to achieve it.
The explosion of smartphones has opened up an entirely new, and exciting, set of data points. Understanding how, and when, to use these data points is key to successfully cracking mobile.
The way we bank nowadays has transformed massively over the last few years. Digital has made everything quicker and easier. How are they keeping up with each other?
Digital - when working on it’s own it is a pretty persuasive marketing tool, but when you partner it with other channels, the results can be really powerful.
Location is arguably what sets mobile apart from other forms of media, and is something which brands and agencies should be excited about.
At this seminar speakers will give advice on how to best utilise great creative across a variety of digital channels.
At this seminar, we will aim to update delegates on the most recent developments, and delve deeper into topics like header bidding, data management and brand safety.
Consumer goods is still the number one spender in display advertising, accounting for 18.3% (IAB / PwC UK Digital Adspend Study – H1 2016)