Mobile & The Consumer Journey

This event is fully booked
Tuesday, 29 January, 2013
9am Registration & Breakfast / 9.30 - 11.30am Event
IAB Offices, 14 Macklin Street, London, WC2B 5NF
IAB Member: FREE
IAB Non-member: £120 +VAT
Advertiser: FREE

Mobile is the only medium that consumers use from research through to purchase and even in store, bringing a world of new opportunities and considerations for marketers.

With a constant increase in smart phone usage and the growth of M Commerce, it's no wonder that mobile advertising plays such an important role in the consumer journey.

Join us for this morning seminar where we will be looking at how mobile marketing can influence the consumer’s decision to purchase, and the ever increasing ways this medium is evolving. 

This first IAB mobile event of 2013 is one not to miss.

9.30 – 9.45am     Introduction and presentation of Mobile Optimisation Study 2

9.45 – 10:05am    How mobile can be used to understand consumer behaviour

                                Ben Lethbridge - mData Insight Manager - Everything Everywhere

10.05– 10.25am The impact mobile marketing has on impulse buys and brand engagement.

Oisin Lunny Senior Market Development Manager at OpenMarket

10.25 – 10.45am Tracking consumers journey on apps through to purchase 

                                Richard Firminger - Managing Director - Flurry

10.45 – 11.05am How mobile can have an impact offline

                                        Mary Burris - UK Mobile Solution Strategist - Google

11.05 – 11.25am          How marketers can best plan for mobile across the consumer journey

                                        James Chandler, Head of Mobile at Mindshare

Member only downloads

Everything Everywhere.pdf2.46 MB
Flurry.pdf1.56 MB
Mindshare.pdf2.66 MB
The Mobile Optimisation Study.pdf421.69 KB
OpenMarket.pdf34.32 MB