About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing the UK’s leading brands, media owners and agencies.

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Mobile Marketing


Consumers are spending 48% of their online time on mobile. Mobile adspend is up 50.8% to £3.866 billion in 2016, accounting for 38% of all digital advertising.

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If your company is an IAB member you can access all areas of the website and book places at events and training courses at IAB member rates.

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Digital marketing has always been a key communications tool for the entertainment industry and with so many platforms on offer, it can be used to create an effective and successful campaign.
Come along to our Advanced Attribution seminar where we will be showcasing the latest developments in attribution modelling.  
Please join us for a members networking event for ad operations specialists to share knowledge and meet your contemporaries from across the industry.
The seminar will convey the differences between content & native, and focus on what success really looks like and how to achieve it.