Forecasting ad spend up to 2030
Fast forward to 2030 with Futurescape – an in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade. The study uncovers 11 fundamental developments and equips IAB UK members with the insight to not only future-proof their businesses, but thrive in a dramatically shifting landscape.
Latest News
An interview with The Rt Hon Baroness Nicky Morgan
Recorded at Sopwell House, The Rt Hon Baroness Nicky Morgan joins IAB's Charlotte Robinson for a sit-down chat at Leadership Summit 2025
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Last Thursday Club: supporting early talent in a hybrid world
Discover how to help early talent thrive in a hybrid world with expert insights on workplace culture, career growth, and effective training
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CAP publishes updated draft LHF guidance for industry consultation
The updated draft guidance seeks to support advertisers’ implementation of the ‘Less Healthy Food & Drink’ (LHF) online ad ban
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Engage returns 10 June
Our annual flagship event will bring together creators, advertising powerhouses and marketing geniuses to explore why content truly is king - becoming the currency of effective marketing to build connections with people everywhere. Engage 2025 will inspire and empower you to craft authentic stories that push boundaries, transcend the digital noise and captivate your audiences.
Speaker submissions for Engage are now open
If your content sparks emotional connections, ignites conversations, or celebrates creativity and authenticity, we want to hear from you. Check out our speaker submission guidelines for the chance to take to the stage at Engage 2025.
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
Are you Gold Standard certified?
We’ve widened the scope and strengthened the criteria of the Gold Standard to include steps for retail media and CTV for the first time, as well as adding a sustainability pillar to formalise efforts to reduce carbon emissions across the digital advertising supply chain. As IAB UK's CMO James Chandler puts it, these changes result in “a substantially strengthened initiative”. We've also reviewed the certification process to ensure that it’s efficient and easier for companies to navigate.
Meet our members
Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
Alternatives to third-party cookies
The digital ecosystem has been moving away from third-party identifiers and while Google has ruled out a strict deprecation, the prevalence of third-party cookies will continue to wane. It’s essential that the industry continues to develop alternative ways of targeting and measuring audiences - so what should you be doing now? Explore different strategies, the range of products available and key questions to ask to help your business thrive without third-party cookies.
More for our members
Policy & Standards
We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.
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Member Vault
IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.
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The IAB UK Podcast
Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.
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