About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing the UK’s leading brands, media owners and agencies.

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Mobile Marketing


Consumers are spending 43% of their online time on mobile. Mobile adspend is up 60.3% to £2.627 billion in 2015, accounting for 30.5% of all digital advertising.

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If your company is an IAB member you can access all areas of the website and book places at events and training courses at IAB member rates.

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Programmatic can be confusing even for the most advanced digital marketers.
Join us at the IAB where we will be holding another Vertical Snapshot, this time all things finance! In this snapshot delegates will hear from sector experts to learn more about finance and it’s relationship with the digital world.
Whatever part of the digital advertising industry you are part of there’s a good chance you already have an operations team managing your day to day trafficking and trading needs.
Attribution modelling is the holy grail of online advertising and with the growth of our industry it seems to get more complicated.

EU Self Regulatory Initiative

Find out more about the EU self regulatory initiative

Creative Showcase

Creativity never stands still.

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Submissions are open for 2016!