We are excited to launch our video all about mobile location advertising. To make this we worked with a mobile advisory group on the content.
We also recently produced Mobile Location FAQs - you can find these here.
See the IAB UK's Mobile and Video Manager, Mike Reynolds present our Mobile Ads Unite research at our Devices Conference in June 2016.
Neil Bruce, Head of Mobile at Mindshare at our Devices Conference in June 2016.
Fanny Carouge, Head of UK Research at Yahoo at our Devices Conference in June 2016.
Gavin Stirrat, Voluum, speaks at our 2016 Devices Conference.
Check out Aivory Gaw, AKQA, at our Devices Conference in 2016.
How has digital advertising changed in the last ten years? What have been the major areas of growth and how does this reflect consumer behavior and trends?
During the climax of a TV show the two children are engaged with the TV. One of the adults is watching, while the other does not look up from her phone during the full clip.
This clip is two minutes of ‘watching’ TV played at four times normal speed. It shows that during the two minutes the adult picks up and engages with her smartphone three times. Of the two minutes spent ‘watching’ TV, over 50% is actually spent using the smartphone.