An animated video that pulls out the key findings from IAB RealView research project.
The video includes three lessons for advertisers on how to make the most of marketing via mobile.
This video is an introduction to RealView, a ground breaking piece of research conducted by the Internet Advertising Bureau to understand how people really use connected devices.
This video shows a woman using her smartphone in the car whilst driving.
This video shows a woman using her smartphone whilst eating lunch, and around the house.
This video shows a man using his smartphone in the pub, as do his companions during any lull in the conversation.
This video shows a young mum using her desktop at home with her friend, then moving onto her smartphone.
This video shows a woman using her phone at home whilst having lunch with her husband.
This video shows a young man playing on an Xbox at home with friends and when his turn is over, he picks up is smartphone to continue play games.
This video shows a man using his smartphone at home to do some shopping, watch videos and do some social networking.
This video shows a man uses his desktop at home, with his tablet propped up on the screen to help him perform his tasks. The video is designed to accompany the IAB's RealView research, a ground breaking piece of work carried out in association with Firefish that shows how people really use devic