See our latest IAB Informs video on Digital Adspend.
A back-to-basics video guide on what attribution in digital advertising means.
How has digital advertising changed in the last ten years? What have been the major areas of growth and how does this reflect consumer behavior and trends?
During the climax of a TV show the two children are engaged with the TV. One of the adults is watching, while the other does not look up from her phone during the full clip.
This clip is two minutes of ‘watching’ TV played at four times normal speed. It shows that during the two minutes the adult picks up and engages with her smartphone three times. Of the two minutes spent ‘watching’ TV, over 50% is actually spent using the smartphone.
In this short clip the mother from the Bury family talks briefly about how much her daughter uses her smartphone.
During this clip the family from Bury talk about using their devices, especially smartphones, while watching TV.
This video shows the mother from the Bury household discussing which apps she uses on her phone and the levels of smartphone use across the family.
During this ad break both adults are totally engaged with their smartphones. They are interrupted by their daughter coming into the room, but return to be full engaged with their phones throughout the ad break.