Workshops

IAB workshops are hands-on learning sessions led by expert digital practitioners. The topics and course content for our workshops come from the IAB's 16 councils and working groups— subject matter experts in everything from display advertising to mobile marketing and everything in between.

Our practical workshops are typically a half day long, though some topics that cover a bit more scope last for a full day. Whether a half or full day, workshops generally consist of several sessions led by a variety of subject matter experts. With around 25 delegates in attendance, IAB workshops are a great place to share experiences with other practitioners in your field.

We host our workshops in our conveniently located offices in Covent Garden, and offer discounts to IAB members. Some workshops are even free. See below for upcoming workshops and costs.  

13/06/2017
This workshop draws upon the experts from the IAB’s Display Trading Council to explain and demonstrate the basics every publisher needs to know around quality considerations, best use of data deployment and introducing advanced techniques such as...
04/07/2017
Last year mobile reached a tipping point. More money was spent on mobile display advertising than on desktop. This is a huge shift, and a trend that isn’t going to slow down as more and more advertisers take mobile seriously and more and more...
05/07/2017
Getting the basics right is essential in digital marketing and Ad Ops represents the front line in ensuring that campaigns execute smoothly from start to finish.
05/09/2017
With input from the experts of the IAB’s Display Trading Council, we’ll be putting together a workshop on the advanced techniques available for publishers and the best ways of deploying them, including private marketplaces, header bidding and the...
06/09/2017
We’ve seen from our own numbers that video spend has seen a massive spike in spend over the past 3 years. This growth is in no small part down to Innovation in the video space which has opened up more opportunities for brands to get impactful and...
28/09/2017
Our Advanced Ad Ops Workshop is for seasoned operations staff who know their way around an ad server and analyse discrepancies for breakfast.
29/11/2017
As programmatic on mobile firmly establishes itself as both an effective and efficient way of buying and selling mobile inventory it’s never been more important to understand this growing area of the market.