B2B

News item

B2B marketers set to spend more on brand strategy

Investment in brand strategy among B2B marketers is set to rise, according to new research.

News item

B2C marketers struggle to choose technology

Finding the right technologies for their needs is a challenge for B2C marketers.

Opinion piece

Millennials and social marketing - how to shape the future of the finance industry

16/09/2015
LinkedIn’s Henry Clifford Jones explains what happens when you mix Millennials, social media and finance.
News item

Email and LinkedIn lead the way for B2B marketing

Email is the most successful form of lead generation for B2B marketers, while LinkedIn is the most popular social media platform, DemandWave research shows.

Opinion piece

Digital transformation

11/09/2014
Clare O'Brien, the IAB's Senior Industry Programmes Manager, introduces the IAB's upcoming seminar on digital transformation.
Opinion piece

The quest for the perfect email subject line

26/06/2014
The IAB’s Sarah Chetta – with help from the IAB’s Email Council – outlines some top tips on composing the perfect email subject line.
Opinion piece

‘Native’ like ‘programmatic’ still lacks a single definition

04/04/2014
Roger Williams, Chief Marketing Officer at Maxifier discusses the need for clarification on the ‘native’ buzzword.
Opinion piece

Content marketing for the B2B sector

13/06/2013
Leena Shah, Marketing Communications Manager at Microsoft Advertising UK, outlines what B2B marketers need to care about when it comes to content marketing.
Opinion piece

Is Outdoor the new online that was the new print?

19/03/2013
Rupert Denny, Media Director at Banner discusses the future of the outdoor advertising sector.
Thursday, 2 February, 2012
Location: 
Prince of Wales Pub, 150-151 Drury Lane, Covent Garden, London, WC2B 5TB
Cost: 
IAB Member: FREE
IAB Non-member: FREE
Advertiser: FREE
Event

IAB B2B Networking Drinks

Open to all B2B Council members, other IAB Council members, clients, colleagues and contacts.

The event will happen immediate after the B2B Council's first meeting of 2012, scheduled between 4 and 5pm, Thursday 2nd February.

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