Video Innovation paper

The IAB Video Steering Group's Viewpoint

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Video advertising has come a long way in a short space of time. For advertisers looking to engage with their audience in original and creative ways, video is an open playground to experiment in, allowing for the creation of intelligent, evocative content that builds bridges between brand and consumer.

With so much new technology, from virtual reality to 360-degree video coming to the fore and new channels for content creation opening up, video is the starting point for brands to establish themselves as innovators.

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