The IAB UK’s Search Council member list features industry leaders who meet a few times a year with the IAB to discuss, understand and act on the best ways to take the specialism forward. As a follow up to the IAB Search 2016: Emerging Trends Green Paper, this Search 2017: Emerging Trends White Paper discusses the relevant subjects and trends that we are seeing in search, such as mobile, artificial intelligence, location, measurement, personal assistants, and consumer behaviour.
With thanks to our contributors:
Sleeping Giant Media
Resolution Media @ Manning Gottlieb OMD
Member only downloads
|Search Trends White Paper 2017||2.02 MB|