White papers

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E.g., 24/07/2017
E.g., 24/07/2017

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13/07/2017
The IAB, with thanks to our Search Council, has put together this Search 2017: Emerging Trends white paper with the intention of helping advertisers and agencies in understanding the best ways for them to be executing their search programmes. 
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12/07/2017
Why premium video matters for advertisers: A European perspective 
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06/04/2017
The IAB Mobile Steering Group’s viewpoint.
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29/03/2017
Cheetah Lab has harnessed Cheetah Mobile's big data to analyse the European market, looking at mobile phones, apps, mobile ad trends, and its future outlook, as well as how the market differs - and is similar to - China's.
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29/03/2017
Research Now's White Paper measures the impact of ads across devices.
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23/03/2017
Mobile now represents 54% of all online viewing and is projected to hit nearly 60% in Q1 2017
23/03/2017
For the first Future Trends Paper of 2017, the IAB Future Trends Working Group decided to look into the fascinating world of Artificial Intelligence (AI)
22/03/2017
Lance Charlton, Head of Programmatic in EMEA, Ooyala writes about programmatic on the back of their video index extra report.
15/03/2017
The IAB Video Steering Group's Viewpoint
09/02/2017
Data no longer plays an ancillary role in how businesses practice marketing. The GDMA and Winterberry’s Global Review of Data-Driven Marketing and Advertising attests to how companies around the globe now leverage data to engage consumers more than ever before.

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