Data no longer plays an ancillary role in how businesses practice marketing. The GDMA and Winterberry’s Global Review of Data-Driven Marketing and Advertising attests to how companies around the globe now leverage data to engage consumers more than ever before.
The chances are, if you haven’t yet heard about intent marketing, or what it can do for your brand or agency, you will soon.
The state of the blocked web
View the IAB Mobile Steering Group’s thoughts on the most exciting developments in mobile video...
How do shoppers browse, how do they buy and what motivates them to ultimately click the buy button? HookLogic completed the first annual UK Online Shopper Survey, polling consumers about their online shopping behaviour, and combined the results with data on cross site activity from the HookLogic...
How comfortable are consumers with buying everything from refrigerators to rugs online? The latest Category Deep Dive from the HookLogic Exchange transactional data shows that size is no impediment, nor is the lack of being able to touch the merchandise.
Black Friday: The holiday that stole Christmas?
Hear the IAB Mobile Steering Group’s thoughts on the most exciting developments in mobile location...
Ad inflation drives moment marketing boom.
Adoptions, reactions and opportunities. See the ad blocking white paper by fifty-five.