Standards & guidelines

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E.g., 30/04/2017
E.g., 30/04/2017

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21/02/2017
Have you ever had questions about mobile creativity? If so, these handy FAQ's are for you!
08/11/2016
What is it? A new set of online ad formats for the industry
Content and native
11/10/2016
This downloadable gallery provides the industry with a central reference to develop a shared understanding of the ways that content-based advertising and native distribution formats are traded and then integrated into publisher platforms.
Ad Blocking FAQs
19/09/2016
These Ad Blocking FAQs provide the answers to some of the IAB UK's most asked questions about ad blocking.
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Solutions to Ad Blocking for Publishers
10/08/2016
A comparison guide of the most commonly used software solutions available to UK Publishers.
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21/07/2016
Faced with the growing challenge of ad blocking, Publishers are deciding how to approach the issue and what methods to employ to address the situation.
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19/07/2016
The Court of Justice of the European Union (CJEU) officially struck down the so-called Safe Harbour framework in 2015. Since then work has been underway to agree a new deal to allow the transfer of personal data from the EU to the U.S, resulting in the announcement of the EU – U.S. Privacy Shield...
13/07/2016
See the new IAB Board Guide to Digital Display Advertising.
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05/07/2016
The LEAN FAQs answer key questions about the development of the LEAN standards. These standards are an industry initiative set to improve the quality of digital advertising from a consumer’s perspective.
IAB, UK, content & Native, definition
11/05/2016
Version 3.0 of the Content & Native Definitions Framework was agreed by the IAB Content & Native Council in May 2016.

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