Mobile advertising in the UK has seen an explosion of growth over the past 5 years, with the latest IAB figures revealing the total UK mobile market at £1.7 billion in the first half of 2016, having climbed by 56.1% year on year.
The good news is that the growth isn’t slowing down. However, as with any emerging media there are a number of challenges that the industry needs to tackle head on to ensure continued advertiser confidence in mobile advertising.
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|The Big Mobile Handbook for Buyers||3.23 MB|