Case studies

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E.g., 28/06/2017
E.g., 28/06/2017

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16/05/2017
Ten questions about mobile attribution answered in plain English by leading companies in the mobile space. 
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07/04/2017
Lorenzo Wood and Rafe Blandford from DigitasLBi report on some of the key trends that emerged at MWC 2017.
01/03/2017
Lionsgate/Hacksaw Ridge and The Independent teamed up focusing on the promotion of new Lionsgate film Hacksaw Ridge. The main element was an interactive parallax site – this included an animated infographic sequence, a timeline of key events in the ‘Pacific Theatre’, perspective on conscientious...
04/01/2017
Attribution is now a strategic imperative for most brands …yet most have very limited knowledge of key requirements This resource is intended to educate and arm advertisers to make better purchase decisions.
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04/01/2017
Mindshare are busting the myth that mobile doesn't drive conversions by demonstrating a measurement model focusing on the importance of footfall attribution and optimisation.
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15/12/2016
Don’t just think of attribution in terms of online only – the focus may well be on digital now but increasingly offline channels such as TV are being captured on an individual level. Before long we will be able to attribute the importance of a particular display placement vs.
15/12/2016
MediaCom discuss an agency’s role as helping guide the process of attribution to limit potential issues.
13/12/2016
Flashtalking offer insight into a "crawl, walk, run" framework for attribution as well as discussing some specific attribution models
12/12/2016
Attribution models assign credit to some or all of the touchpoints that contribute to a conversion—such as impressions, clicks, web searches, and website visits. In this whitepaper, Quantcast outline some of the most common models used to measure display advertising and get to the bottom of how...
12/12/2016
Alex Blaikley, Group Head of Clients at iProspect Manchester discusses the role of three different attribution methodologies and when they are most suitably used.

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