Rakuten Marketing’s SVP/Managing Director, Global Attribution, James Collins writes about attribution and affiliate marketing.
An industry reliant on paid search
Nice’n Easy increases awareness using 4C social sync on Facebook
S4M helped Subway leverage real-time mobile locations to boost foot traffic into restaurants across France. Combined with S4M’s proprietary Video2Storemobile creative format, the campaign achieved both brand visibility and impactful performance results.
Lorenzo Wood and Rafe Blandford from DigitasLBi report on some of the key trends that emerged at MWC 2017.
Lionsgate/Hacksaw Ridge and The Independent teamed up focusing on the promotion of new Lionsgate film Hacksaw Ridge.
The main element was an interactive parallax site – this included an animated infographic sequence, a timeline of key events in the ‘Pacific Theatre’, perspective on conscientious...
Attribution is now a strategic imperative for most brands …yet most have very limited knowledge of key requirements
This resource is intended to educate and arm advertisers to make better purchase decisions.
Mindshare are busting the myth that mobile doesn't drive conversions by demonstrating a measurement model focusing on the importance of footfall attribution and optimisation.
Don’t just think of attribution in terms of online only – the focus may well be on digital now but increasingly offline channels such as TV are being captured on an individual level. Before long we will be able to attribute the importance of a particular display placement vs.
MediaCom discuss an agency’s role as helping guide the process of attribution to limit potential issues.