Case studies

Refine your search

E.g., 18/08/2017
E.g., 18/08/2017

Pages

07/08/2017
Rakuten Marketing’s SVP/Managing Director, Global Attribution, James Collins writes about attribution and affiliate marketing.  
28/07/2017
Nice’n Easy increases awareness using 4C social sync on Facebook
06/07/2017
S4M helped Subway leverage real-time mobile locations to boost foot traffic into restaurants across France. Combined with S4M’s proprietary Video2Storemobile creative format, the campaign achieved both brand visibility and impactful performance results.
07/04/2017
Lorenzo Wood and Rafe Blandford from DigitasLBi report on some of the key trends that emerged at MWC 2017.
01/03/2017
Lionsgate/Hacksaw Ridge and The Independent teamed up focusing on the promotion of new Lionsgate film Hacksaw Ridge. The main element was an interactive parallax site – this included an animated infographic sequence, a timeline of key events in the ‘Pacific Theatre’, perspective on conscientious...
04/01/2017
Attribution is now a strategic imperative for most brands …yet most have very limited knowledge of key requirements This resource is intended to educate and arm advertisers to make better purchase decisions.
Full version - members onlyLoginBecome a member
04/01/2017
Mindshare are busting the myth that mobile doesn't drive conversions by demonstrating a measurement model focusing on the importance of footfall attribution and optimisation.
Full version - members onlyLoginBecome a member
15/12/2016
Don’t just think of attribution in terms of online only – the focus may well be on digital now but increasingly offline channels such as TV are being captured on an individual level. Before long we will be able to attribute the importance of a particular display placement vs.
15/12/2016
MediaCom discuss an agency’s role as helping guide the process of attribution to limit potential issues.

Pages