Real_Living - News & Opinion

04/03/2016
First published on The Drum, our Chairman Richard Eyre CBE reports on the back of our Real_Living research.
02/03/2016
Heather Andrew, CEO of Neuro-Insight UK, gives her thoughts on the IAB’s recent Real_Living research, and how it relates to the world of consumer neuroscience.
01/03/2016
Andy Goll, Associate Partner and lead researcher on the IAB’s Real-Living Project, considers whether we should use new terminology to describe connected device activity in the modern living room.
11/02/2016
IAB UK study shows devices compete equally with TV for consumer attention in the modern living room.