Real_Living - News & Opinion

First published on The Drum, our Chairman Richard Eyre CBE reports on the back of our Real_Living research.
Heather Andrew, CEO of Neuro-Insight UK, gives her thoughts on the IAB’s recent Real_Living research, and how it relates to the world of consumer neuroscience.
Andy Goll, Associate Partner and lead researcher on the IAB’s Real-Living Project, considers whether we should use new terminology to describe connected device activity in the modern living room.
IAB UK study shows devices compete equally with TV for consumer attention in the modern living room.