Real_Living - Downloads

07/07/2016
The IAB’s Real_Living research, conducted by Sparkler, combined a quantitative online study with passive monitoring of app and online usage with in-home ethnography.
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16/06/2016
This deck looks further into the data from the passive digital activity monitoring element of the IAB's Real_Living research, providing insights into peoples' activities on their devices.
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16/05/2016
This deck uses data from the quantitative element of the IAB's Real_Living research to explore how people use different screens and the attitudes that people have towards different devices in the home
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21/04/2016
The IAB wanted to understand the difference between age groups using their devices in the living room
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07/04/2016
The IAB wanted to understand the difference between males and female device usage in the living room
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11/02/2016
The Real_Living study – carried out by award winning research agency, Sparkler – investigates the degree to which the rise of internet-connected devices has impacted the traditional TV watching living room dynamic, and how people really divide a finite amount of attention between different screens...
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