The Value of UK Online Performance Marketing - Full Year 2013


The second annual Online Performance Marketing study (OPM) carried out by PwC for the Internet Advertising Bureau (IAB) is an in-depth sizing, valuation and profile of the online performance marketing business – primarily Affiliate Marketing and Online Lead Generation. 

Key findings include:

  • Advertisers spent £1 billion on “Online Performance Marketing” in 2013; up 15% on 2012.
  • Generates £14bn in sales, equals £14 for every £1 spent.
  • 4 in 10 Britons online a month visit a price comparison site.

IAB members can download the results presentation deck below to review some of the study’s headline findings.

Find the consumer survey results deck on the IAB site here.

The full PwC study is a 77 page document and includes PwC’s full findings from the survey including its detailed analysis and numerous charts and commentaries. This is available for IAB members at £595.00 + VAT and £995.00 + VAT for non-members. For your copy contact Caroline Manson

Research subject: 

Member only downloads

OPMStudy_January2014_v4 - updated.pdf4.99 MB