The UK’s first ever study on the Online Performance Marketing industry – conducted by PwC on behalf of the Internet Advertising Bureau UK (IAB).
UK businesses spent £814 million on affiliate marketing and lead generation activities in 2012 which generated £9 billion in sales, according to the UK’s first ever study on the Online Performance Marketing industry.
Advertisers spent over £800m in 2012 on Online Performance Marketing activities including affiliate marketing and lead generation.
Generating £9bn in sales, equals £11 for every £1 spent.
Driven by finance and retail advertisers.
Non members can purchase a copy of the study for £995 + VAT. Contact firstname.lastname@example.org for more information.
Member only downloads
|Online Performance Marketing Study - January 2013||1.18 MB|
|Online Performance Marketing Study (full report) - January 2013||1.75 MB|