MEMBER RESEARCH: The State of Social Advertising Q4 2016 by 4C Insights

01/01/2017

Digital video advertising has been on the rise and it’s no secret marketers are expecting for it to be the breakout form of content in 2017, especially on social platforms. Social video alone is expected to grow 140% next year

To assess social advertising growth in Q4, 4C aggregated $150+ million in media spend for 900+ brands managed through the 4C Social Ads product on Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

 

Executive summary of key findings:

65% LIFT IN PAID MEDIA SPEND YoY IN Q4 2016

74% GROWTH YoY ON FACEBOOK IN Q4 2016

138% GROWTH YoY ON INSTAGRAM IN Q4 2016

24% GROWTH YoY ON TWITTER IN Q4 2016

130% GROWTH YoY ON LINKEDIN IN Q4 2016

109% GROWTH YoY ON PINTEREST IN Q4 2016

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