Mediascope Europe: Digital First for Europe’s Mums


This new report from IAB Europe contains information on pan-European Digital Mums, featuring a case study from Yahoo! and Nivea Sun. The report contains additional data on the digital mums market for ecommerce and the use of smartphones, tablets and other media. Key findings include:

1. 69% of European Mums go online (compared to 65% of all Europeans).

2. 67% of Digital Mums access the internet via a computer/laptop, 21% via mobiles and 8% via tablets.

3. Digital Mums do 21% of their shopping online (compared to 19% for all Europeans).

Research subject: 

Member only downloads

iab europe digital first for europes mums webinar 6th feb 2013.pdf2.44 MB