IAB UK launches first European mobile optimisation study Research, which takes a look at the top 100 advertisers, to see how mobile ready they are.
The IAB UK European Mobile Optimisation site study was carried out in February 2014 in partnership with Kantar Media across the top 100 advertisers in each of the five EU countries for the period H2 2013.
The study breaks out the automotive, technology, retail, finance, media and FMCG sectors for each country.
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|IAB European Mobile Optimised site study||2.27 MB|