IAB and YouGov Behavioural Advertising Research


YouGov, on behalf of The IAB, conducted research amongst agencies and advertisers into the understanding and use of behavioural advertising.

The research was conducted amongst 353 advertisers and agency respondents and analyses levels of knowledge around behavioural advertising, relative performance of behavioural advertising and planned levels of future use.

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IAB-YouGov-Behavioural-Advertising-Research-Results-Jan-2011-Final.ppt3.47 MB