H1 2016 Digital Adspend Results

The IAB’s latest digital advertising spend figures which include online, mobile and tablet, showing details of H1 2016.

See the press release here 

Digital Adspend grows to £4.777 billion in H1 2016, up 16.4% on a like for like basis



• Display up 21.4% on a like for like basis - £1,564 million

• Classified up 3.6% on a like for like basis - £699 million

• Search up 18.1% on a like for like basis - £2,485 million

• Mobile, video and social continue to power display

• Consumer Goods is the top spending display sector, followed by Travel and Transport and Automotive

• Mobile spend grew by 56.1% to reach £1.723 billion and mobile display now accounts for 51% of digital display advertising.

This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.

*All results are correct at time of publishing

Research subject: 

Member only downloads

H1 2016 IABPwCDigitalAdspend_Website_WARC.pdf8.61 MB