H1 2016 Digital Adspend Results

12/10/2016
The IAB’s latest digital advertising spend figures which include online, mobile and tablet, showing details of H1 2016.

See the press release here 

Digital Adspend grows to £4.777 billion in H1 2016, up 16.4% on a like for like basis

 

 

• Display up 21.4% on a like for like basis - £1,564 million

• Classified up 3.6% on a like for like basis - £699 million

• Search up 18.1% on a like for like basis - £2,485 million

• Mobile, video and social continue to power display

• Consumer Goods is the top spending display sector, followed by Travel and Transport and Automotive

• Mobile spend grew by 56.1% to reach £1.723 billion and mobile display now accounts for 51% of digital display advertising.

This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.

*All results are correct at time of publishing

Research subject: 

Member only downloads

FileSize
H1 2016 IABPwCDigitalAdspend_Website_WARC.pdf8.61 MB