H1 2015 Digital Adspend Results

These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details for H1 2015. Digital advertising in the UK was worth £3.975 billion in H1 2015, up 13.4% on a like for like basis from £3.507 billion in H1 2014.

This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.

  • Total digital ad spend grew 13.4% to touch £4bn in first half of 2015
  • Display advertising revenues grew at more than twice the overall digital rate 
  • Adspend on mobile increased 51% to £1.08 billion 

Member only downloads

h1 2015 IABPwCDigitalAdspend_with WARC_FINAL.pdf5.14 MB