This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.
- Total digital ad spend grew 13.4% to touch £4bn in first half of 2015
- Display advertising revenues grew at more than twice the overall digital rate
- Adspend on mobile increased 51% to £1.08 billion
Member only downloads
|h1 2015 IABPwCDigitalAdspend_with WARC_FINAL.pdf||5.14 MB|