Ad blocking software - consumer usage and attitudes - October 2015

The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so.

In order to answer these questions, the IAB commissioned YouGov, who conducted a survey of 2,052 GB online adults in Oct 2015. This is a follow up from the adblocking data from June 2015.

Research subject: 

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Adblocking October 2015 FINAL.pdf212.17 KB