Research library - Real View

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11/06/2014
The IAB wanted to understand how people use connected devices within the low value category, which includes entertainment, food and recipes, and cosmetics and toiletries.
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02/05/2014
The IAB wanted to understand how people use connected devices within the high value category, which includes electrical items, holidays and white goods. 
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19/03/2014
One of the objectives of the IAB's RealView study was to understand which types of ads successfully cut through and why. In order to investigate this we worked with a semiotics and cultural insight agency called Sign Salad.
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ABC1
06/03/2014
The IAB wanted to understand how ABC1s use connected devices, as well as the similarities and differences with C2DEs.
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13/02/2014
A focus on women who own a smartphone.
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07/02/2014
A focus on parents who own a smartphone with children at home.
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29/01/2014
The IAB wanted to understand how young people (18 - 30 year olds) use connected devices, as well as the similarities and differences with other age groups.
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21/01/2014
According to UKOM / comScore, one in two over 55's own a smartphone and a third own a tablet (Nov 2013, comScore MobiLens). The IAB wanted to understand how this audience use connected devices, as well as the similarities and differences with other age groups.
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18/12/2013
RealView is a ground breaking piece of research conducted by the Internet Advertising Bureau along with research agency Firefish to understand the true way people use devices. As the most extensive consumer research study the IAB has ever undertaken, RealView provides a unique view of the role...
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