This study follows a similar infographic conducted last year and will take into consideration previous results to observe the evolution of fraud in the mobile ad industry.
See the blog post about the research here.
Research by Verve to discover the truth behind how mobile consumers of today interact with their mobiles, understanding behaviours, demands and expectations.
Using Nectar card data, and partnering with AIMIA, I2C and MTM, the IAB have a brand new way of understanding the impact of digital advertising on both online and offline sales.
Mobile advertising is already valued at $100 billion USD, overtaking investments in desktop and is projected for further growth. As investments continue in the mobile programmatic channel, S4M decided to analyse a sample of mobile campaigns to identify the degree of ad fraud based on various buying...
The IAB’s latest digital advertising spend figures which include online, mobile and tablet, showing details of H1 2016.
These are the topline findings from the IAB / PwC Digital Adspend Study, which includes online, mobile and tablet revenues, for H1 2016.
UK data from the global IAB initiative 'Mobile Commerce: a global perspective.'
Survey of mobile users in 19 countries shows mobile ads and social media can trigger purchase interest and aid product discovery
As consumers increasingly turn to mobile and video, publishers are faced with the biggest challenges yet around creating, distributing and monetising content. Key takeaways include:
The IAB, working with Research Agency Differentology, wanted to explore mobile advertising from a consumer perspective, in order to pinpoint the ingredients for getting it right.