Using Nectar card data, and partnering with AIMIA, I2C and MTM, the IAB have a brand new way of understanding the impact of digital advertising on both online and offline sales.
This report explores current opinions on video advertising, questions the viability of alternative revenue models and tries to solve the puzzle of the perfect ad experience.
The FreeWheel Video Monetisation Report is released quarterly and highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content.
Teads Football Research (Q2 2016) to better understand the behaviour and online activities of football fans pre, during and post a football match.
Nine out of ten PR agencies see native advertising as an opportunity, and 75% think the PR sector should be taking the lead.
View the IAB's new Video Effectiveness Research which shows the impact of format and device when it comes to video.
Rich-media and video ad formats deliver the strongest performance as measured by CTR, engagement rate and time, and viewability
Blis Insights: The influence of location on cross-device advertising, investigates the impact different physical locations have on the way we use our devices, and in turn how we consume content and respond to online advertising.
Only 18% of video advertisers use both in-stream and rich media in campaigns, according to Sizmek’s 2015 Video Index
Understand the attitudes of Twitter users towards brands and purchases at Christmas