2014 Full Year Digital Adspend Results

09/04/2015
Adspend

These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2014. Digital continued to show double-digit growth in the first half of 2014 with a new record high of £7.194 billion.

This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.

  • UK digital advertising expenditure grows 14.0% to £7.194 billion in 2014
  • Search, Classifieds and Display advertising all showed healthy like for like growth in 2014

*Correct at time of publishing

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IABPwCDigitalAdspend-FY2014-FINAL-WithWARC_website_updated.pdf5.45 MB