This study follows a similar infographic conducted last year and will take into consideration previous results to observe the evolution of fraud in the mobile ad industry.
See the blog post about the research here.
The IAB’s latest digital advertising spend figures which include online, mobile and tablet, showing details of full year 2016.
These are the topline findings from the IAB / PwC Digital Adspend Study, which includes online, mobile and tablet revenues, for full year 2016
These data tables provide a breakdown of UK Digital Adspend revenue by format IAB / PwC Digital Adspend study, going back to 2003.
Snapshot of online behaviour, focusing on device usage and online video
The IAB and UKOM publish figures every 6 months on how long people actively spend online each day, to bring clarity to the market by removing any confusion around the conflicting sources claiming to measure time online.
The Value of UK Online Performance Marketing (OPM) 2016.
Estimated % of the UK digital display market which is traded programmatically
Research by Verve to discover the truth behind how mobile consumers of today interact with their mobiles, understanding behaviours, demands and expectations.
On Device Research and Celtra reveal that only a third of mobile ads adhere to creative best practice.