With over 84% of consumers using their mobile to research car, mobile continues to play an increasingly relevant role in the car buying process.
Adapting Engagement Strategies to Changing Consumer Behaviour. This research aims to help marketers successfully transition their campaigns to continue to reach their target segments in a future outside of the EU.
This research aims to highlight the shopping behaviours that will drive fashion, luxury, beauty and travel purchases in 2017. It also highlights digital purchasing patterns and shows how marketers in the UK, US and Australia can influence retail sales.
It's been a year of huge change and disruption for the global news landscape. Tomorrow’s News 2017 unveils some of the key news consumption shifts in the last 12 months, looks at what’s influencing news attitudes and behaviours, and what the future holds.
Online sales for Father’s Day have been exploding and, with Dad's special day just around the corner, AdRoll analysed 35,000 advertisers during the two weeks leading up to Father’s Day to see how different industries performed throughout the world.
Today’s consumers around the globe are living in an “always-on” world due to the ubiquity of mobile devices and mobile internet access. IAB (US) and its Mobile Marketing Centre of Excellence, in conjunction with 17 IABs from around the globe, aimed to uncover the latest trends of mobile behaviours...
Using UKOM approved comScore data, this report aims to provide insights into what happened in the last two major UK votes
The IAB Europe AdEx Benchmark report is the definitive guide to the state of the European online advertising market and is now in its eleventh year.
The 2017 Global Video Benchmarks study is a yearlong study conducted by Innovid to assess how consumers respond to different video ad types across devices.
Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive into the UK's digital audio audience.