AdRoll EMEA share performance uplifts on Valentines Day in 5 industry sectors
To provide advertisers and agencies with insight into the UK programmatic video market and its dynamics in Q4 2016, Videology analysed its video advertising data from October to December 2016, exploring how different campaign parameters change in line with campaign objectives.
By analysing the data generated through Videology's position within the ecosystem, they are able to aggregate and share performance insights. These include performance by device type, ad length, viewability and common targeting strategies.
Using UKOM approved comScore data, the Digital Market Overview provides insights into what the UK population is doing online.
4C's latest report shows how social media evolved in Q4 and get up to speed on emerging trends as well as best practices from 4C’s leading clients including eBay, Performics, Rise Interactive, Chacka Marketing, Booyah Advertising, and Resolution Media
Using Nectar card data, and partnering with AIMIA, I2C and MTM, the IAB have a brand new way of understanding the impact of digital advertising on both online and offline sales.
Marketers’ embrace of programmatic has created a new dynamic between brands and agencies. CMOs now need more than just media purchasing power, brand management and creative expertise. The real-time nature of digital advertising now necessitates a deeper command of data, insights and technology.
Brightcove commissioned research firm Vanson Bourne to examine consumers’ changing social video engagement habits and preferences and ascertain how brand social video in particular is driving, or has the potential to drive, behaviours across the buying cycle.
Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.
Using UKOM approved comScore data, this report aims to provide insights into what the 55+ UK population is doing online.