Rakuten Marketing’s SVP/Managing Director, Global Attribution, James Collins writes about attribution and affiliate marketing.
Attribution is now a strategic imperative for most brands …yet most have very limited knowledge of key requirements
This resource is intended to educate and arm advertisers to make better purchase decisions.
Mindshare are busting the myth that mobile doesn't drive conversions by demonstrating a measurement model focusing on the importance of footfall attribution and optimisation.
Don’t just think of attribution in terms of online only – the focus may well be on digital now but increasingly offline channels such as TV are being captured on an individual level. Before long we will be able to attribute the importance of a particular display placement vs.
MediaCom discuss an agency’s role as helping guide the process of attribution to limit potential issues.
Flashtalking offer insight into a "crawl, walk, run" framework for attribution as well as discussing some specific attribution models
Attribution models assign credit to some or all of the touchpoints that contribute to a conversion—such as impressions, clicks, web searches, and website visits. In this whitepaper, Quantcast outline some of the most common models used to measure display advertising and get to the bottom of how...
Alex Blaikley, Group Head of Clients at iProspect Manchester discusses the role of three different attribution methodologies and when they are most suitably used.
If you type “Year of Mobile” into Google you get over 1 Million results. Thought piece after thought piece has declared year after year that it is now indeed ‘The Year of Mobile’. But guess what? While we spent countless hours crafting thought pieces on the decade of mobile, it came and went....
Marchex's Click-to-Call Mobile Performance Report discusses how businesses can connect in-store and over-the-phone sales as one of the most important attribution opportunities for digital marketers.